One of the keys to success for any business is who you hire. That premise is no different for a cannabis business. A cannabis dispensary’s front lines are the budtenders hired to handle the day-to-day operations of the dispensary. Knowledge and customer service oriented staff can be the difference between a successful dispensary and a failed cannabis business. Quality employees matched with cannabis insurance are keys to protecting your investment.
The cannabis industry is a competitive field with many businesses offering similar products, quality customer service helps to build a reputation. Budtenders help and assist different types of customers each day and are responsible for providing an experience the customer would like to replicate. A happy customer will return and use word of mouth to organically help your business grow. Hiring staff with customer service experience is critical in the cannabis industry.
Cannabis business owners must also be aware of federal, state and local laws, and employees are not exempt. A staff that is trustworthy and knowledgeable on various compliance issues is crucial to the success of any cannabis business. Dispensary owners should provide continuing education to employees, to make sure they have the necessary information to help the owner stay in compliance.
The budtender often provides one of the first impressions a patient or consumer gets about a cannabis dispensary, and how he or she treats visitors is crucial to the success of the business. Cannabis dispensary budtenders are oftentimes a valuable resource for medical marijuana patients and recreational consumers who are looking to them for guidance on which products to try.
A marijuana dispensary is a retail business, in order for that business to succeed, employees must be able to sell. A good employee knows how to read a potential customer and sell that customer on filling a particular need. Cannabis business employees need to know how to utilize proper sales techniques, make proper recommendations, and up sell customers. The idea of selling should not be taboo to cannabis dispensary employees. Good salesmanship will make your company profitable sooner.
With owning a cannabis dispensary and working in the cannabis industry, there are multiple things that can go wrong during the course of a day. As a cannabis insurance agency, we take as many of these risks into consideration as possible. Whether it’s taking steps to improve security, prevent theft, avoid fire hazards, practicing safe techniques when working with product or properly checking identification when someone is making a purchase, safety in the workplace must be on the forefront of the employee’s mind. An option for cannabis owners is to look for certified staff, employees who are certified have gone through safety and security training, which may be an invaluable resource to your cannabis business. As a business owner, take the time to think about who you are hiring and the value that employee could bring to your cannabis business. Marijuana dispensary staff need to be dependable, knowledgeable, and safety oriented. Quality budtenders can make or break your marijuana dispensary. As a cannabis insurance company we look to provide the cannabis industry with the necessary information to mitigate risk and help your cannabis business succeed.